Reveal the true heart and mind of your target audience.

Shopper behaviour and decision making.

We get to the bottom of user and shopper attitudes, thought-processes, influences, deterrents and tensions.

Shopalongs are the ideal tool to understand the holistic path-to-purchase and the factors impacting on shopper choices, before, during and after a purchase has been made/considered.
Typically beginning at the Shoppers home, ethnographic household insight is harvested, framing the shopper journey. Moving to the store/digital shopping experience.
The Shopalong provides a wider context of impulse and planned purchase, engaging Shoppers without disrupting their behaviours.

The retail environment plays a key role in a consumer’s purchase decision and so being able to see what they see and how they react in the ‘heat of the moment’ at point of purchase, giving invaluable insight.
By asking consumers to video record their shopping experience we can observe their behaviour and reactions unprompted and unhindered, giving a more natural perspective - just like walking in their shoes!

For sensitive, complex, or specialist investigations, depth interviews are unrivalled in providing a safe and comfortable environment to explore the critical issues impacting on consumer thinking and behaviours.
Skilled Insight Investigators will engage target audiences in a style which delivers unique richness, informing understanding and implications in an illuminating manner, as audiences can confidently share thoughts and impacts which may be compromised or diluted in a wider group context.

We use online survey methodologies to quantify decision hierarchies and dig into subgroups of your target audience.
Exercises like MaxDiff enable us to unearth the true factors the impact consumer decision making by using trade off exercises and statistical analysis.
Online shelf testing allows us to understand consumer reactions to the fixture at scale.

Talk to our team today about your research needs, we’d love to help.