These friendly faces are the passionate, talented researchers who will manage and deliver your projects.
Say hello to our expert team.
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Helen Blair
Director of Good Sense Research
Helen heads up the GSR team bringing her extensive experience in consumer research, ensuring projects run smoothly and actionable insights are provided to our clients.
Desert island meal?
“My go-to dish is a spicy red Thai curry or a great chilli.”
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Emma Wood
Commercial Group Director
As Group Commercial Director Emma leads our sales and marketing function.
Desert island meal?
“It’s got to be a classic roast for me.”
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Jules Green
Qualitative Specialist
As our Qualitative Specialist, Jules is an investigative explorer, unearthing colourful insights to illuminate consumer and shopper understanding and how to leverage it.
Desert island meal?
“Catalan tapas - delicious!”
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Sophie Holland
Senior Research Manager
Sophie designs, manages and delivers all manner of food and beverage projects. She’s skilled in a multitude of methodologies, and loves designing bespoke approaches, utilising technology and advanced analytics along the way.
Desert island meal?
“Kimchi Mac & Cheese – Asian-fusion food is a winner for me!”
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Andrea Steel
Qualitative Research Manager
As a dedicated qualitative professional Andrea loves nothing better than to be quizzing consumers about what they do and why. Having worked in the UK and further afield, Andrea brings a wealth of experience and skills in running bespoke international qualitative projects to a high standard.
Desert island meal?
“Steak, chunky chips and creamed spinach”
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Rosie Doyle
Senior Research Executive
Rosie leads on the management and delivery of all stages of our projects. Rosie particularly loves designing bespoke reports, formatting results in an easily digestible and engaging way that provides a clear answer to your question.
Desert island meal?
“My Mum’s Chicken ‘”Goulash” – Chicken, Onion and Pepper, Paprika, Greek Yoghurt with Tomato Puree served with rice - Yummy!“
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Georgia Goodrum
Research Executive
Georgia supports on all stages of our projects. Georgia also has social media presence outside of work, sharing her love for food and keeping up to date with new food trends.
Desert island meal?
“A Mexican tortilla bake, with a fresh salad on the side!“
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Charles Hall
Research Executive
Charles is a recent master's graduate that supports end to end on our projects and helps to deliver actionable insights to our clients.
Desert island meal?
“A classic roast dinner with all the trimmings and an apple crumble for pudding!”
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Charlotte Marsh
Community Manager
Charlotte looks after our thriving consumer community, looking after panellists needs and the community social media acounts.
Desert Island Meal?
“A crispy chicken katsu curry with noodles instead of rice!”
Other specialists within the F!S Group.
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Founder & CEO, F!S Group
Having run and established manufacturing plants, innovation academies and worked extensively with all of the UK’s major retailers, Mike offers strategic planning, troubleshooting and innovation best practise to clients, using decades of expertise to ensure that businesses operate efficiently and innovate brilliantly.
Desert island meal?
“Orecchiette freshly made with cream and grated alba truffles.”
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Managing Director, F!S Group
Fiercely ambitious, Kelly is the driving force behind Food Innovation Solutions.
Desert island meal?
“Fish and chips with lashings of salt and vinegar!”
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Director, Food Innovation Solutions
Danny heads up Food Innovation Solutions and the multi-functional team of product development experts.
Desert island meal?
“Tagliatelle beef ragu covered in 36 month parmesan & a bottle of Brunello.”
How can we help?
Have a research project in mind, or need some panel recruitment? Reach out to our friendly team via telephone, email, or our contact form. We’d love to hear from you!
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