Discovering what your customers really think.

Market understanding, Brand and Strategy.

What do consumers really think about your category? Where does your brand sit in their minds? What are their key frustrations and drivers? All these questions can be answered through our online usage and attitude surveys.
We get into the minds of consumers and delve deep into your category to identify opportunities for you and your products.
Always bespoke, our usage and attitude surveys are designed to answer the key questions and challenges your business is facing right now.

Do you really understand what matters to your consumers when they are buying your category? What are the unmet consumer needs in the category? How does your brand perform against competitors on consumer needs?
By mapping the motivations of consumer using advanced analytics techniques, we create a 2D Map of Consumers Needs, their importance and inter-relationships. We are then able to overlay brand performance, enabling us to identify your strengths and weaknesses, as well as hygiene factors and white space (i.e. unmet needs). These maps can them be broken down further into key target audiences and even attitudinal segments.

Listening groups are a fast, cost-effective way of understanding and tapping into your audience.
Convened digitally, Listening groups are a brilliant touch point for brands with an established understanding of their audiences, to check in with their consumers regarding live issues/opportunities.
These expertly moderated groups give our specialists all the information they need to share emerging insights with you.
With a fast turnaround and optional formal reporting, listening groups offer a time and cost effective option for tight turnaround and tightly focussed project needs.

Listening groups are a fast, cost-effective way of understanding and tapping into your audience.
Convened digitally, Listening groups are a brilliant touch point for brands with an established understanding of their audiences, to check in with their consumers regarding live issues/opportunities.
These expertly moderated groups give our specialists all the information they need to share emerging insights with you.
With a fast turnaround and optional formal reporting, listening groups offer a time and cost effective option for tight turnaround and tightly focussed project needs.

Talk to our team today about your research needs, we’d love to help.