Concept development and testing.
As many as 95% of new products fail every year our approach is to set your ideas up for success from the beginning and throughout the development process.
From concept screening to the all important packaging, and message and naming testing to the critical issue of pricing, our online survey methodologies quickly gain the insights you need from your target audience. And if you want to identify your ideal product composition or optimal range, we use advanced analytics techniques like TURF and Conjoint Analysis.
We always work collaboratively, designing a bespoke survey for you which clearly addresses your brief and can suit all budgets and timescales.
Using our dynamic in-house software and our nationwide Good Sense Community we will ensure we canvass the opinions of your exact target audience.
Having a wide range of insights from relevant consumers takes the stress out of decision making. The reliable data gathered by our expert team will help reveal your business priorities and clarify next steps.
Discussion and Focus Groups
Whether in person, or online, Discussion Groups are the ideal environment for your target audiences to share their experiences, opinions and beliefs about your brand, category and opportunities.
Our expert team will interrogate and interpret the audience response, delivering clear and actionable insights, implications and recommendations.
Collaborative sessions and Co-creation workshops
Keeping consumers at the forefront of your strategies is crucial to the success of any new product development and co-creating workshops allows you to do just that.
Through a series of iterative consumer group discussions and stakeholder workshops, our experienced moderators and facilitators can help you evolve and develop your product concepts to be truly meaningful and relevant to your target or prospective audience.
Learnings are immediate, and involving stakeholders in the workshops ensures key decision makers buy-in to facilitate speedy and agile reactions to move your strategies forward.
Let’s get started, shall we?
Talk to our team today about your research needs, we’d love to help.