Build closeness and rapport with your target audience through our consumer communities.

Consumer Centricity

Keeping in touch with your audiences, current, lapsed and potential is critical beyond specific project needs! Our digital communities establish dynamic conversations between you and your consumers bringing them closer to your team. These bespoke communities provide unique ethnographic insight, enabling us to “see behind the curtain”, delivering a unique perspective on habits and behaviours.
The Closeness Communities typically run for a year, with 3 waves, allowing you to check in with audience sentiment and capture the broader understanding of the changing needs, behaviours and thinking, outside of the tight focus many marketing and innovation insight projects have.
Our specialists will help you stay in touch with your key audiences, carefully moderating and probing to build critical dialogue through forums, video tasks, polls and many more tasks/tools.

We quantify the customer journey through online surveys that embed the consumer in specific scenarios and recent experiences, enhancing the accuracy of their answers.
Online surveys allow us to dig into occasions, drivers, brand, and how these come into play throughout the journey.

Understanding your consumers through demographic information is great, but if you want to understand what really matters to them then attitudinal segmentation is the way to go.
Reaching beyond demographics, we are able to segment consumers based on their attitudes and beliefs within specific categories. Segmenting in this way allows you to target your product development and marketing towards the segments of most value.

Talk to our team today about your research needs, we’d love to help.