Our expert team

Helen Blair

Director of Good Sense Research

helen.blair@goodsense-research.com

Emma Wood

Group Commercial Director

emmaw@fis-group.co.uk

“Helen heads up GSR bringing extensive experience in both qualitative and quantitative methodologies. She has worked in research in both the UK and Australia across multiple categories but her true love lies within the food and drink sector.

As a result’s driven, conscientious person she ensures all projects run smoothly and provide insightful actionable recommendations”

“Emma has 11 years working in FMGC and food service. Prior to joining F!S Group she worked for a large American frozen food corporate where for seven years she led their marketing division and for the last three years she led their start up beverage business unit.

Emma is passionate about customer experience, consumer insight, research and innovation. As Group Commercial Director Emma leads our sales and marketing function”

Jules Greene

Qualitative Specialist

jules@goodsense-research.com

“As our Qualitative Specialist Jules brings energy, passion, free-thinking and expertise to consumer and shopper investigations, providing an unrivalled rigour  and actionability to insights which are memorably embedded in client teams. She has a wealth of experience across FMCG categories, notably fresh and frozen foods.”

Jasmine Mallett

Research Executive

Jasmine@goodsense-research.com

Jasmine is a research exec who supports with the recruitment, fieldwork, analysis and report of many projects.

She also manages our Good Sense Community and Online Qual Communities. She is cool as a cucumber on the outside, but underneath, Jasmine’s passion for driving true insight from data is unrivalled.

Jessica Yallop

Research Executive

jessica@goodsense-research.com

Ellie Catton

Research Manager

Ellie@goodsense-research.com

As a Research Executive, Jess is responsible for handling all aspects of a project’s fieldwork and recruitment alongside the management of our panelist community.

Jess is a positive, enthusiastic individual who takes every opportunity to interact with clients to provide flawless understanding of consumer insight. Albeit new to research, Jess is eager to develop her knowledge of research methodologies in the food and drink sector.

Ellie is our driving force in leading and managing all manner of insight projects. She is open-minded in project planning, adaptable in her interactions with different audiences and tenacious in delivering thought-provoking but clear outcomes and recommendations.- a powerful combination ensuring client needs are not just met- they are exceeded. When she is not working, Ellie brings the same energy and passion to the Netball court and also to the kitchen making her a fabulous team player and a superb host!

Danny Butt

Director of Food Innovation Solutions

danny@foodinnovationsolutions.com

Emily James

Senior Consultant

emily@foodinnovationsolutions.com

“Danny heads up Food Innovation Solutions and the multi-functional team of product development experts. With a vast culinary background and extensive experience in both manufacturing and retail, Danny brings a diverse wealth of experience to the team. His passion for excellence has seen him work with some of the best branded food businesses in the country with stints at Charlie Bighams & Waitrose before moving to Dubai to head up innovation for Carrefour. Danny is in love with the process as much as the result and drives the team to continually innovate, improve and deliver for our clients whatever the brief.

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“Emily is the Senior Consultant at Food Innovation Solutions, taking the lead as team manager. Her composure in a crisis and determinism to find creative yet flexible solutions means she is the first point of call for our clients. Her commercial background allows her to streamline projects  from start to finish, facilitating progress and getting the best results for every client.

In the kitchen, Emily’s specialism lies in confectionery and trendy plant-based cuisine and has such worked with a range of large FMCG clients including UNILEVER and Subway

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Mike Faers

Founder & CEO, FIS Group

mike@fis-group.co.uk

Kelly Dowson

Managing Director, FIS Group

kelly@fis-group.co.uk

“Our founder, group CEO and all round operations guru, Mike has a huge amount of experience from the kitchens of Le Gavroche to heading up Product for McDonald’s Europe and then globally.

Growing tired of working with agencies who could talk the talk but failed to deliver, Mike left his role at McDonalds to start FIS in 2010. Having run and established manufacturing plants, innovation academies and worked extensively with all of the UK’s major retailers, Mike offers strategic planning, troubleshooting and innovation best practise to FIS clients, using decades of expertise to ensure that businesses operate efficiently and innovate brilliantly.”

“Fiercely ambitious, Kelly is the driving force behind our customer research business. Kelly produces nothing but her best, and with this approach, guides her team to provide exceptional consumer-centred services to GSR’s clients.

Kelly’s dedication to the creation and growth of GSR’s own consumer panel has made GSR unique, while her can-do attitude and infectious positivity have been instrumental in making GSR the go-to food and drinks consumer insight business. Kelly loves to be inspired by our panellists, and is focused on uncovering the nuggets of insight that can prove to be game changing for our clients.”