Meet our team of passionate, talented researchers who will manage and deliver your projects.

Extend your market research team by partnering with us.

We’re not like other market research companies. We don’t just carry out research on your behalf, we become an extension of your business. We’ll get to know your brand, understand your objectives and make them our priority. We’ll also take the time to fully understand your target market, their needs, wants and behaviours.

Our mission is to help you place your consumers at the heart of your decision making. Our solutions will always be tailored to your needs so that you get the best service and the best results. With extensive research facilities, a large consumer panel and a team of passionate experts, we can gather accurate and useful data that will help you draw clear conclusions.

Our services are fast, flexible and cost-effective. When you partner with us, you’ll get more out of your market research projects. 

Helen Blair

Director of Good Sense Research

Helen heads up the GSR team bringing her extensive experience in consumer research, ensuring projects run smoothly and actionable insights are provided to our clients.

Desert island meal? “My go-to dish is a spicy red Thai curry or a great chilli.”

Emma Wood

Group Commercial Director

As Group Commercial Director Emma leads our sales and marketing function.

Jules Green

Qualitative Specialist

As our Qualitative Specialist, Jules is an investigative explorer, unearthing colourful insights to illuminate consumer and shopper understanding and how to leverage it.

Desert island meal? “Catalan tapas.”

Sophie Holland

Senior Research Manager

As our Senior Research Manager, Sophie designs, manages and delivers all manner of food and beverage projects. She’s skilled in a multitude of methodologies, and loves designing bespoke approaches, utilising technology and advanced analytics along the way.

Desert island meal? “Kimchi Mac & Cheese – Asian-fusion food is a winner for me!”

Lee Wedgbrow

Quantitative Research Manager

Lee brings over 30 years of experience working with clients across various industries. As our Quantitative Research Manager he designs and delivers surveys for our diverse client base.

Desert island meal? “I’d crave Christmas Dinner with all the trimmings.”

Jasmine Mallett

Research Manager

Jasmine supports with the recruitment, fieldwork, analysis and reporting across projects.

Desert island meal? “I love trying new cuisines but my desert island meal would be a lasagne.”

Jessica Yallop

Community Manager

Jess is responsible for handling project recruitment alongside the management of our panellist community.

Desert island meal? “Sausage, mash, and gravy.”

Georgia Goodrum

Research Executive

As Research Executive, Georgia supports on all stages of our projects. Georgia also has social media presence outside of work, sharing her love for food and keeping up to date with new food trends.

Desert island meal? “A Mexican tortilla bake, with a fresh salad on the side!”

Helen Blair

Director of Good Sense Research

Helen heads up the GSR team bringing her extensive experience in consumer research, ensuring projects run smoothly and actionable insights are provided to our clients.

Desert island meal? “My go-to dish is a spicy red Thai curry or a great chilli.”

Emma Wood

Group Commercial Director

As Group Commercial Director Emma leads our sales and marketing function.

Jules Green

Qualitative Specialist

As our Qualitative Specialist, Jules is an investigative explorer, unearthing colourful insights to illuminate consumer and shopper understanding and how to leverage it.

Desert island meal? “Catalan tapas.”

Sophie Holland

Senior Research Manager

As our Senior Research Manager, Sophie designs, manages and delivers all manner of food and beverage projects. She’s skilled in a multitude of methodologies, and loves designing bespoke approaches, utilising technology and advanced analytics along the way.

Desert island meal? “Kimchi Mac & Cheese – Asian-fusion food is a winner for me!”

Lee Wedgbrow

Quantitative Research Manager

Lee brings over 30 years of experience working with clients across various industries. As our Quantitative Research Manager he designs and delivers surveys for our diverse client base.

Desert island meal? “I’d crave Christmas Dinner with all the trimmings.”

Jasmine Mallett

Research Manager

Jasmine supports with the recruitment, fieldwork, analysis and reporting across projects.

Desert island meal? “I love trying new cuisines but my desert island meal would be a lasagne.”

Jessica Yallop

Community Manager

Jess is responsible for handling project recruitment alongside the management of our panellist community.

Desert island meal? “Sausage, mash, and gravy.”

Georgia Goodrum

Research Executive

As Research Executive, Georgia supports on all stages of our projects. Georgia also has social media presence outside of work, sharing her love for food and keeping up to date with new food trends.

Desert island meal? “A Mexican tortilla bake, with a fresh salad on the side!”

Other specialists within the team.

Other specialists within the team.

Mike Faers

Founder & CEO, FIS Group

Having run and established manufacturing plants, innovation academies and worked extensively with all of the UK’s major retailers, Mike offers strategic planning, troubleshooting and innovation best practise to clients, using decades of expertise to ensure that businesses operate efficiently and innovate brilliantly.

Desert island meal? “Orecchiette freshly made with cream and grated alba truffles.”

Kelly Dowson

Managing Director, FIS Group

Fiercely ambitious, Kelly is the driving force behind Good Sense Research.

Desert island meal? “Fish and chips with lashings of salt and vinegar!”

Danny Butt

Director of Food Innovation Solutions

Heading up our sister agency, Food Innovation Solutions, Danny bridges the gap between innovation and insight for our research clients. From supporting clients in developing the perfect concepts up front, to refining them based on valuable consumer feedback, Danny’s the magic ingredient that takes your research to the next level!

Desert island meal? “Tagliatelle beef ragu covered in 36 month parmesan & a bottle of Brunello.”

Mike Faers

Founder & CEO, FIS Group

Having run and established manufacturing plants, innovation academies and worked extensively with all of the UK’s major retailers, Mike offers strategic planning, troubleshooting and innovation best practise to clients, using decades of expertise to ensure that businesses operate efficiently and innovate brilliantly.

Desert island meal? “Orecchiette freshly made with cream and grated alba truffles.”

Kelly Dowson

Managing Director, FIS Group

Fiercely ambitious, Kelly is the driving force behind Good Sense Research.

Desert island meal? “Fish and chips with lashings of salt and vinegar!”

Danny Butt

Director of Food Innovation Solutions

Heading up our sister agency, Food Innovation Solutions, Danny bridges the gap between innovation and insight for our research clients. From supporting clients in developing the perfect concepts up front, to refining them based on valuable consumer feedback, Danny’s the magic ingredient that takes your research to the next level!

Desert island meal? “Tagliatelle beef ragu covered in 36 month parmesan & a bottle of Brunello.”

How can we help?

Have a research project in mind, or need some panel recruitment? Reach out to our friendly team via telephone, email, or our contact form. We’d love to hear from you!

Telephone

0333 335 6045

Email

Contact form

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