Download the latest edition here.
The Future Food Tracker
Want to know which food trends your consumers are ready for?
Discover the food trends your consumers are craving! We’ve collaborated with thefoodpeople to bring you the latest edition of our Future Food Trend Tracker.
This detailed report explores the relationship between food trend predictions, consumer readiness for these trends, and importantly, how that manifests over time. Gain valuable insights into where the food and drink industry and consumers are heading together.
Check out the top five insights from the latest report below, and don’t forget to download the full report at the end of the article.
Insight #1: Consumer confidence lacking
Consumers are still feeling uncertain about the economy.
Insight #2: Meat as a treat
While people are dining out less frequently, they’re often opting for meat-based dishes when they do.
Insight #3: Prioritising affordability over organic and ethical choices
When eating out, the importance of organic ingredients and ethical meats has declined as consumers become more budget-conscious.
Insight #4: Minimising waste
Whilst consumers are very conscious about how and what they are spending their money on, they are also trying to make their food go further by reducing the amount of waste.
Insight #5: Growing interest in Burmese and Malaysian cuisine
Burmese and Malaysian food is gaining popularity, while other cuisines are seeing a decline as consumers search for cost-effective options.
The Future Food Trend Tracker
The Future Food Trend Tracker is a joint collaboration between Good Sense Research and The Food People. It demonstrates the relationship between future food and beverage industry trend predictions, consumer acceptance of these trends, and how that manifests over time.