Oscar Mayer + Good Sense Research.

Exploring the future of chilled ready meals. Read more about our extensive research project with this leading producer.

Oscar Mayer

“The whole team at Good Sense Research have been nothing but helpful, resourceful, and a pleasure to work with throughout our project.”

The Brief

Oscar Mayer wanted to delve into the world of chilled ready meals and understand consumer needs, attitudes and retailer perceptions in relation to C-Stores and Discounters specifically.​

The research needed to uncover unmet consumer needs and gaps for future opportunities in this space, facilitating ongoing conversations with retailers. ​

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Key Services for the project

  • Quantitative category understanding​

  • Retailer performance analysis ​

  • Qualitative digital groups

  • Consumer Vox Pops​

  • Innovation expert feed-in​

The Results

The multi-phased research approach started with quantitative online surveys which uncovered areas to dig into deeper in the qualitative discussion groups, allowing iterative learning across the project.​

The research highlighted opportunity areas for Oscar Mayer which translate across retailers and the chilled ready meal category overall, helping to inform future strategy. The findings were used in conversations with retailers to help develop specific strategies going forward.​

The Feedback

“The whole team at Good Sense Research have been nothing but helpful, resourceful, and a pleasure to work with throughout our project spanning two pieces of quantitative work and two qualitative group sessions. Prior to work starting, GSR hosted multiple sessions to understand our objectives and returned with extremely useful results. After the work was completed, we had debriefs hosted by the respective members of the GSR team who explained the findings in an easy-to-digest way, with clear, insightful, and actionable recommendations.​”