We’re a full-service market research agency that gets results, providing accurate and useful consumer data so that you can place consumers at the heart of your decisions making.
We’re not like other market research companies. We don’t just carry out research on your behalf, we become an extension of your business. We’ll get to know your brand, understand your objectives and make them our priority. We’ll also take the time to fully understand your target market, their needs, wants and behaviours.
Our mission is to help you place your consumers at the heart of your decision making.
Our solutions will always be tailored to your needs so that you get the best service and the best results. With extensive research facilities, a large consumer panel and a team of passionate experts, we can gather accurate and useful data that will help you draw clear conclusions.
Our services are fast, flexible and cost-effective. When you partner with us, you’ll get more out of your market research projects.
Purpose-built research facilities.
We have excellent research facilities designed specifically for food, beverage and FMCG research.
A research panel of 12,000 consumers.
We have a panel of consumers ready to participate in your research. We even have a panel of professional chefs for taste tests.
A team of passionate experts.
We care about what we do. We’re passionate about consumer insights and want to help you better understand your target audience.
We’re part of the F!S group.
As part of the F!S Group, we’re able to be your one-stop shop for research and innovation services. We offer support with every stage of product development.
We work with businesses all over the world.
While we’re based in the UK, we’re able to work with brands across the globe. No matter where you are, you’ll be able to access consumer insights easily.
Click the link below, fill in the contact form and we’ll aim to respond to you within 3 hours (mon-fri 8.30am-5pm).
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK