Sarah Duddle

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Sarah is a qualitative research specialist with 19 years’ experience helping clients to understand their customers.  Sarah is passionate about research and enjoys immersing herself in the different consumer ‘worlds’ in order to uncover genuine insights, actionable recommendations and opportunities for clients.

Sarah loves thinking creatively about approaches to research and has experience of applying mixed methods to projects to ensure they meet the needs of individual clients and their business objectives, as well as ensuring participants are fully engaged with the study. She has undertaken research in a range of areas including NPD, usage, attitudes and perceptions, decision making, customer satisfaction and service development, customer experience and usability.



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