When is it too early for Easter eggs?

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2nd April 2019

Good Sense Research recently asked consumers how much they would typically spend on an Easter Egg both for themselves and other relations. It was found that when buying for a partner, 58% of people are willing to spend between £5 and £10 on a chocolate egg. For this reason, it is no surprise that supermarkets are keen to get eggs on sale as early as possible to capitalise off this lucrative time in the confection industry.

The RSPH brought out a report today indicating that “with over three weeks to go until Easter, half (50%) of the UK public have bought and consumed at least one Easter-related chocolate, treat or cake, while almost a quarter (23%) have already bought and consumed at least one full-sized Easter egg this year”.  The report argues that eggs going into stores this early is encouraging unhealthy lifestyles and obesity which is already a huge problem. The lasts figures show that 1 in 4 adults in the UK is obese.

As an inquiry on how to tackle this, we asked 100 consumers what health or lifestyle elements might encourage them to eat slightly better. 37% indicated that they would be persuaded to go for a sugar-free option and 18% said they would go for something that contained high protein. This supports an article Good Sense wrote last week on the growing sugar-free trend in sweet treats. However, there are not currently many options when it comes to a healthier chocolate alternative. It looks as though there are some development opportunities for more healthy alternatives when it comes to confectionary.

What do you think? Do you think supermarkets have a responsibility to encourage a healthier life style or do you think that is down to the individual?



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