Using the sensory panel allows you to distinguish and assess all aspects of your products across appearance, flavour, mouthfeel, and aftertaste and establishes a unique vocabulary encapsulating product attributes. The trained sensory panel set aside their spontaneous appreciation of a product to concentrate on profiling the products to identify defining characteristics objectively.
Trained sensory panels are ideal when you are considering or being forced to make changes to your current product be it new legislation, production facilities or change in suppliers and you need to be sure the resultant product match your current product as closely as possible. The trained sensory panel is also perfect when you are looking to identify similarities and differences between your product and leading competitors. Sensory data can be used as standalone tool but are most powerful when over laid with consumer data.
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“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK