Refine your flavours or formulations with reactions from your target audience to optimise your consumer or user experience and product delivery. We can deliver central location or in-home testing.
We have our own purpose-built testing facility in the Southeast of England and boast an established of partner facilities throughout the UK and Ireland. Managed by our expert fieldwork team this means we will have total control of the preparation and testing process designed specifically to address your project needs. CLTs are ideal for benchmarking your current products against new formulations and/or competitors.
Understanding the full user experience can add enormous value to the insights gathered as it examines reactions in a real-life environment in a real time situation. This makes them ideal for personal care items, alcohol or when you need to understand preparation and wider serving context of your food or drinks products.
Click the link below, fill in the contact form and we’ll aim to respond to you within 3 hours (mon-fri 8.30am-5pm).
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC