Understanding how your target audience attitudes and behaviours beyond your category impact your brand and development opportunities.
Understanding how your target audience attitudes and behaviours beyond your category impact your brand and development opportunities.
Utilising Pop-Up Digital Communities, Immersive Workshops and Ethnography helps identify how key trends or initiatives affect consumer/user behaviours more widely and in context, ensuring you build genuine closeness to your audiences.
Rather than exploring the audience response to a single specific issue/opportunity, Pop-Up Digital Communities create and develop a dynamic dialogue to inform strategic and development thinking. Completed as a one-off or re-convened, we host and moderate Pop-Up Digital Communities, enabling unique ethnographic insight and access to your audience habits and behaviours for your whole team. Created specifically according to your needs, our GSR Specialists will develop a program of tasks, activities and talking points for example, Video Diaries, Menu Safaris and In Shopper Shoes Audits, to help anticipate, identify, monitor and target changing and emerging needs. We will advise as to the Pop-Up Community format, structure and duration according to your needs.
Immersive Workshops provide an interactive environment enabling team members to work directly with (under specialist moderator guidance) consumer teams to examine strategic and tactical developments or potential initiatives in detail. Typically adopted in the early stages of opportunity scoping and innovation, The Immersive Workshops involve GSR constructing and managing bespoke workstations, each focussed on a specific project element e.g. co-creation embryonic, concept optimisation, experiential initiatives, design and messaging, in a dynamic style. On the morning after the Immersive Workshop, the client team will work with GSR to review and action learnings- encouraging immediate action ownership before formal reporting. Immersive Workshops can be one-off or reconvened as development opportunities are prioritised and refined. Immersive Workshops are demanding of your team but hugely rewarding.
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“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK