Rather than exploring the audience response to a single specific issue/opportunity, Pop-Up Digital Communities create and develop a dynamic dialogue to inform strategic and development thinking. Completed as a one-off or re-convened, we host and moderate Pop-Up Digital Communities, enabling unique ethnographic insight and access to your audience habits and behaviours for your whole team. Created specifically according to your needs, our GSR Specialists will develop a program of tasks, activities and talking points for example, Video Diaries, Menu Safaris and In Shopper Shoes Audits, to help anticipate, identify, monitor and target changing and emerging needs. We will advise as to the Pop-Up Community format, structure and duration according to your needs.