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Vegan Eating Tracker

Post Date: 9th September 2019

Good Sense Research have been tracking vegan eating behaviour in 2019. In 2018, the number of vegans in the UK reached 3.5 million. We wanted to establish whether this growing

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A guide to CBD (Cannabidoil)

Post Date: 17th June 2019

What’s the story with CBD? A super exciting new product area, CBD remains broadly misunderstood, despite the huge amount of media coverage in recent months. Early adopters are taking CBD

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Product Benchmarking

Post Date: 25th April 2019

Product benchmarking – A method of comparing your product against a category alternative to validate if it is ‘as good’ or ‘better than’. When is product benchmarking useful? Reformulation –

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When is it too early for Easter eggs?

Post Date: 2nd April 2019

Good Sense Research recently asked consumers how much they would typically spend on an Easter Egg both for themselves and other relations. It was found that when buying for a

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A Word of Thanks

Post Date: 15th January 2019

New Anglia Small Grant Scheme Now that we are settled into our new premises we would like to express our thanks to the New Anglia Small Grant Scheme for their 

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