We have looked COVID-19 square in the eye, scrubbed our hands and taken our responsibility as a consumer research agency to not only help businesses survive this unprecedented time but

Good Sense Research have been tracking vegan eating behaviour in 2019. In 2018, the number of vegans in the UK reached 3.5 million. We wanted to establish whether this growing

My experience as a chef at Café Murano gave me huge confidence in making and cooking with pasta. Working under Angela Hartnett, I made an embarrassment of pasta riches every

What’s the story with CBD? A super exciting new product area, CBD remains broadly misunderstood, despite the huge amount of media coverage in recent months. Early adopters are taking CBD

Product benchmarking – A method of comparing your product against a category alternative to validate if it is ‘as good’ or ‘better than’. When is product benchmarking useful? Reformulation –

Good Sense Research recently asked consumers how much they would typically spend on an Easter Egg both for themselves and other relations. It was found that when buying for a

There is an increasing consumer demand for food and drink products that are not only healthier but also include added benefits. Within the soft drinks market, functional drinks sales have

New Anglia Small Grant Scheme Now that we are settled into our new premises we would like to express our thanks to the New Anglia Small Grant Scheme for their 

Mobile responsive with information for our clients and panellists New year, new website. We love our new site and hope you do too; why not drop us a note to

Just under a year ago we got involved with Taste Inc to help them validate their new snacking concept with customers, understand eating quality and identify suitable packaging characteristics. The