We love to share insights, and on this section of our website you can find all of our latest reports which we have published. We hope you find them useful.
Future Food Trend Tracker
Future Food is a joint colloboration between Good Sense Research and The Food People. It has set out to demonstrate the relationship between future trend predictions and customer acceptance, readiness, and importantly how that manifests over time.
This longitudinal study will be reviewed over the coming months and years to provide the food industry with meaningful insights that will make a difference to understanding where trends and consumers are heading collectively.
2021 has been an evolving year so far and in June we presented a 6 month review of the Future Food Trends Tracker data to the HRC. We provided an insight into which trends are stabilising and which still have momentum. If you would like to read the report from the webinar session please click on the download button below.
Throughout 2020 we tracked consumer behaviour across several food service and hospitality related themes, including sustainability, wastage and plant based. Although the industry was hit very hard by COVID, we continued to monitor consumer behaviour monthly, and now from this research we can share with you the top 10 learnings from 2020, and also the emerging trends of 2021. If you would like to read the full report please click on the download button below.
The ‘New-Era’ Trend Tracker
During the pandemic, upto the summer of 2021 we ran the -New-Era’ tracker. It was a quarterly tracker with the aim of gauging an understanding of consumer behaviour in this ever changing world.
It delved into topics including food choices, shopping habits, eating out habits, social activities and views on the economy.