Consumer Trackers

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Post Date: 2020-07-22

We love to share insights, and on this section of our website you can find all of our latest trackers we have published.

COVID-19 Trend Tracker

Throughout the pandemic we have tracked consumer behaviour, among our nationwide panel, within the food and drinks sector, delving into wellbeing, shopping behaviour, food choices, social activities and perceptions of the economy.

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Future Food Trend Tracker

Future Food is a joint colloboration between Good Sense Research and The Food People. It has set out to demonstrate the relationship between future trend predictions and customer acceptance, readiness, and importantly how that manifests over time.

This longitudinal study will be reviewed over the coming months and years to provide the food industry with meaningful insights that will make a difference to understanding where trends and consumers are heading collectively.

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