Read our food and drink blog articles, industry awards, new members of the team and new research methodologies.
This is our knowledge hub — it’s where you’ll find valuable content written by our team of experts.
You can catch up on the latest market research news. You can even learn more about our team and how we deliver personable, cost-effective and fast research services.
When it was launched last year, Future Food set out to demonstrate the relationship between future trend predictions and customer acceptance, readiness, and most importantly how that manifests over time. They aim to provide the food industry with meaningful insights that make a real difference to understanding where future trends and consumers are heading collectively.
See for yourself how quickly we can gather accurate and useful data. We can send out a multiple choice question to 100 of our consumers, giving your some valuable insights on your target market’s habits and preferences.
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC