We’re passionate about consumer insight, so we love sharing our insights. We’ve created a number of resources to help you understand consumer insights and trends.
Whether you want to keep up to date with the latest market research news or read the findings of our consumer studies, we offer valuable insights to help you make consumer-led decisions. You can take a look through articles written by our experts, see how consumers have responded to our studies or join our newsletter to get exclusive content.
We can even offer a free quick poll — we’ll send out a multiple choice poll to 100 of our consumers. You’ll have the chance to experience our fast and personable service, and see for yourself the benefits of our large consumer panel.
We’re here to help you put your consumers at the heart of everything you do.
Want to read our food and drink blog articles, industry awards, new members of the team and new research methodologies? Head over to our news page.
We’ve helped a huge range of businesses across many different sectors to learn more about their consumers. But we specialise in studies relating to food, beverage and FMCG products.
As well as running studies for our clients, we’ve conducted our own research to share with you. Take a look at our latest insights to see findings relating to market trends and consumer behaviour.
When you sign up to our newsletter, you’ll be the first to know about any new resources or updates from our team of market research professionals. We’ll deliver new and exclusive content straight to your inbox.
See for yourself how quickly we can gather accurate and useful data. We can send out a multiple choice question to 100 of our consumers, giving your some valuable insights on your target market’s habits and preferences.
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK