With an extensive repertoire of research tools and techniques combined with years of professional expertise, we’re able to offer you a bespoke insight program. Always openminded, forward thinking and innovative you can be confident our approach will deliver actionable outcomes with clear recommendations.
We have testing facilities in South England, North England, London, Ireland and international partners. Our head office is a purpose-built research facility, built specifically to help food, beverage and FMCG brands better understand their customers. From our fully equipped kitchen to our full panel rooms and focus group rooms, our facilities allow us to offer a wide range of market research services.
Leverage our expertise, technology, facilities and research panel with our end to end market research solutions. We’re able to collect all types of consumer data with methods including surveys, taste tests, interactive workshops and focus groups.
No matter which methods are best for your business, we’ll take care of everything for you. We’ll create a schema for consumers, run tests and gather data. Then, we’ll translate data into actionable insights, without jargon or unclear conclusions.
If you already have a plan for your market research but need a partner who can help you execute it, we’re here to help. We can run tests and gather insights on your behalf using our research facilities and our own panel of over 12,000 consumers. We’ll gather data that will reflect your target audience.
Using the sensory panel allows you to distinguish and assess all aspects of your products across appearance, flavour, mouthfeel, and aftertaste and establishes a unique vocabulary encapsulating product attributes. The trained sensory panel set aside their spontaneous appreciation of a product to concentrate on profiling the products to identify defining characteristics objectively.
Click the link below, fill in the contact form and we’ll aim to respond to you within 3 hours (mon-fri 8.30am-5pm).
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza