The first step is an initial consultation. We’ll get to know your brand, products and research objectives so that we can make sure interviews are your best option. We’ll also select consumers to interview, choose the best setting and come up with interview questions. We want to help you get the most relevant and useful insights possible.
One of the main benefits of interviews in market research is that they’re suitable for a huge range of topics. For example, even if you have sensitive or intimate questions to ask, interviews can be completed as one-to-one conversations during which our specialists will make consumers feel safe and comfortable.
On the other hand, if you’d rather we interview participants in a group setting, or in friendship pairs or cohabiting couples, we can easily do so online or in our central location interview and focus group rooms.
We can even hold ethnographic interviews during which participants will complete tasks like reviewing, using or cooking products.
We’ll identify the best methodologies for extracting the most valuable insights from your consumers.