Insights: New trends in the food industry.

Read in-depth insights from our latest market research studies. Keep on top of any new trends in the food industry.

Welcome to our Future Food Trend Tracker:  Stay ahead of any emerging food trends.

Discover our latest food, beverage and FMCG market research insights. We regularly carry out studies and share valuable consumer insights here. You’ll find reports summarizing the findings of our studies and details of any new trends in the food industry.

Our studies focus on revealing consumer behaviour, attitudes and purchasing habits. We provide data that can help you make the best decisions for your consumers. 

Our Future Food Trend Tracker also gives you an idea of the kinds of insights we can gather with our market research services.

Future Food Latest Report

Future Food is a joint collaboration between Good Sense Research and The Food People. It has set out to demonstrate the relationship between future trend predictions and customer acceptance, readiness, and importantly how that manifests over time.

This longitudinal study will be reviewed over the coming months and years to provide the food industry with meaningful insights that will make a difference to understanding where trends and consumers are heading collectively.

Future Food 2020 Report

Throughout 2020 we tracked consumer behaviour across several food service and hospitality related themes, including sustainability, wastage and plant based.  Although the industry was hit very hard by COVID, we continued to monitor consumer behaviour monthly, and now from this research we can share with you the top 10 learnings from 2020, and also the emerging trends of 2021. If you would like to read the full report please click on the download button below.

The ‘New-Era’ Trend Tracker

During the pandemic, upto the summer of 2021 we ran the -New-Era’ tracker. It was a quarterly tracker with the aim of gauging an understanding of consumer behaviour in this ever changing world.

It delved into topics including food choices, shopping habits, eating out habits, social activities and views on the economy.

taste testing market research

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