We’ll work with you as a partner, as an extension of your team, to help you gain a better understanding of your consumers and put them at the heart of your decisions.
We offer leading solutions for carrying out research on consumers, especially in the food, beverage and FMCG industries. Our purpose-built UK facilities allow us to carry out a wide range of research methodologies — we can collect all kinds of consumer data. Businesses choose us because they know we’re able to obtain and translate meaningful insights that can give them a competitive edge.
When you choose our end to end consumer research service, we’ll take care of everything.
We’ll create a plan for your market research, a schema for your consumers and a bespoke research platform for you to review data. We’ll run tests using consumers carefully selected from our panel of 12,000 and we’ll present data in the simplest way possible. No unnecessary jargon or unclear conclusions.
All you’ll need to worry about is putting our valuable and actionable insights to good use. We’ll tell you more about your customers so that you can place them at the heart of your decision-making processes.
We’ll make sure our services are as convenient as possible by becoming an extension of your team — aware of your objectives and driven to get the best results.
As well as complete convenience, we offer maximum cost efficiency. Unlike other market researchers, we don’t outsource our fieldwork or recruitment. Our large panel of consumers means we’re able to keep everything in-house, keeping costs low while offering the best results.
As a small business, we can be flexible and agile in our approach to your consumer research. We can gather data using a range of different methods and present it in a way that works for you. We’re passionate about consumer insight and want to help you get the most out of your research, so we’ll always tailor our packages to suit your specific needs.
“We have partnered with Good Sense Research over a number of years to achieve major success in these areas. Good Sense Research have a deep understanding of Domino’s history, store operations, its consumers but also its challenges. They are always highly collaborative and intuitive to the point where they act as an extension to our business.”
Head of Procurement UK & International
Domino's Pizza
“We have used Kelly and her team at Good Sense for a number of projects where we needed first hand insights. They have always delivered valuable and effective findings in a timely and professional manor. I would be more than happy to recommend GSR for anything FMCG insight & analysis, especially when it comes to testing NPD. They have never let us down!”
Whitby Seafoods
Long-term Partner
“Good Sense came back with different proposals so we could flex our budget but still meet the objectives as much as possible. The team did an excellent job of planning executing and reporting on the research.”
Philippa Knight - Marketing Director - Puratos UK
“GSR have been incredibly helpful to us. They are detailed, super curious and gave us real insightful research that helped build strong convictions. Great group of people to work with, flexible and couldn’t recommend enough.”
Kevin Moore - Deputy CEO - Greencore PLC