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Latest trends from the Future Food Tracker

Post Date: 7th July 2020

Since January in collaboration with The Food People, Good Sense Research, have been running the ‘Future Food Trend Tracker’, which delves into the relationship between food industry future trend predictions

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Update on re-opening post COVID-19

Post Date: 5th June 2020

Good Sense Research are back! Hello to all our panellists, we hope everyone is well in these unprecedented times! We are closely monitoring the government’s guidelines and are hoping to

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Vegan Eating Tracker

Post Date: 9th September 2019

Good Sense Research have been tracking vegan eating behaviour in 2019. In 2018, the number of vegans in the UK reached 3.5 million. We wanted to establish whether this growing

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A guide to CBD (Cannabidoil)

Post Date: 17th June 2019

What’s the story with CBD? A super exciting new product area, CBD remains broadly misunderstood, despite the huge amount of media coverage in recent months. Early adopters are taking CBD

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Product Benchmarking

Post Date: 25th April 2019

Product benchmarking – A method of comparing your product against a category alternative to validate if it is ‘as good’ or ‘better than’. When is product benchmarking useful? Reformulation –

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When is it too early for Easter eggs?

Post Date: 2nd April 2019

Good Sense Research recently asked consumers how much they would typically spend on an Easter Egg both for themselves and other relations. It was found that when buying for a

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