Product benchmarking – A method of comparing your product against a category alternative to validate if it is ‘as good’ or ‘better than’. When is product benchmarking useful? Reformulation –

Good Sense Research recently asked consumers how much they would typically spend on an Easter Egg both for themselves and other relations. It was found that when buying for a

There is an increasing consumer demand for food and drink products that are not only healthier but also include added benefits. Within the soft drinks market, functional drinks sales have

New Anglia Small Grant Scheme Now that we are settled into our new premises we would like to express our thanks to the New Anglia Small Grant Scheme for their 

Mobile responsive with information for our clients and panellists New year, new website. We love our new site and hope you do too; why not drop us a note to

Just under a year ago we got involved with Taste Inc to help them validate their new snacking concept with customers, understand eating quality and identify suitable packaging characteristics. The

BBC Radio Suffolk Find out more about Good Sense Research and Director Kelly’s vision for the future. http://www.bbc.co.uk/radiosuffolk

Bury Free Press Awards The award recognises the business person who best represents achievement and longevity and it acknowledges the winner’s sustained achievements in business. http://www.tasteinc.com/