Dark kitchen menu development
Complete menu creation & testing for dark kitchens
A client wanted to create 2 new home delivery brands that operate only as ‘Dark Kitchens’.
The core aim was for these brands to produce great tasting AUTHENTIC dishes using QUALITY ingredients.
Food Innovation Solutions were tasked with developing these dishes from the ground up using high-quality natural ingredients.
Under test and learn conditions FIS and the client settled on a range of core dishes to meet a wide consumer base without alienating the adventurous delivery food consumer who seeks something new and different.
Good Sense Research took the dishes and ran taste tests with consumers to establish overall performance and to see how they compare to current takeaway/delivery offerings in the market.
The results indicated the dishes performed better than consumers current take-away / delivery offerings, giving our client peace of mind they are going to market with a strong proposition.